{"id":310285,"date":"2024-02-09T11:49:04","date_gmt":"2024-02-09T16:49:04","guid":{"rendered":"https:\/\/yoko.naikka.com\/toyota\/?page_id=310285"},"modified":"2026-01-16T14:26:24","modified_gmt":"2026-01-16T19:26:24","slug":"linea-etica","status":"publish","type":"page","link":"https:\/\/yokomotor.com.co\/toyota\/linea-etica\/","title":{"rendered":"L\u00ednea \u00c9tica"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0) 33%|rgba(0,0,0,0.78) 82%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/yokomotor.com.co\/toyota\/wp-content\/uploads\/sites\/2\/2024\/06\/yokomotor-toyota-banner-linea-etica-new-desktop.webp” height=”76vh” height_tablet=”60vh” height_phone=”60vh” height_last_edited=”on|phone” custom_padding=”0px||0px||true|false” background_last_edited=”on|phone” background_image_phone=”https:\/\/yokomotor.com.co\/toyota\/wp-content\/uploads\/sites\/2\/2024\/06\/yokomotor-toyota-banner-linea-etica-new-mobile.webp” background_enable_image_phone=”on” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_center” vertical_offset=”8vh” vertical_offset_tablet=”10vh” vertical_offset_phone=”10vh” vertical_offset_last_edited=”on|desktop” position_origin_a_tablet=”bottom_center” position_origin_a_phone=”bottom_center” position_origin_a_last_edited=”on|phone” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|phone” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|phone” width=”85%” max_width=”85%” positioning_tablet=”absolute” positioning_phone=”absolute” positioning_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Nav XT Breadcrumb” module_class=”yoastBreadcrumbsW” _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”]

\n Toyota<\/span><\/a><\/span><\/div>\n[\/et_pb_code][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_font=”Toyota Semi-bold||||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”4vw” header_line_height=”1.1em” custom_margin=”||0px||false|false” header_font_size_tablet=”32px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

L\u00ednea \u00c9tica<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”18px” text_orientation=”center” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Conoce los valores por los que nos regimos<\/span><\/p>\n

[\/et_pb_text][dsm_button button_one_text=”M\u00e1s informaci\u00f3n” button_one_url=”#info” button_two_url=”#info” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button_one=”on” button_one_text_size=”16px” button_one_text_color=”#FFFFFF” button_one_bg_color=”#EB0A1E” button_one_border_color=”#EB0A1E” button_one_border_radius=”99px” button_one_font=”|600|||||||” custom_button_two=”on” button_two_text_size=”16px” button_two_text_color=”#EB0A1E” button_two_bg_color=”#FFFFFF” button_two_border_color=”#EB0A1E” button_two_border_radius=”99px” button_two_font=”|600|||||||” button_one_text_size_tablet=”16px” button_one_text_size_phone=”12px” button_one_text_size_last_edited=”on|phone” button_two_text_size_tablet=”16px” button_two_text_size_phone=”12px” button_two_text_size_last_edited=”on|phone” global_colors_info=”{}”][\/dsm_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”info” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”22px” header_2_text_align=”left” header_2_font_size=”24px” text_orientation=”center” custom_margin=”||0px||false|false” text_font_size_tablet=”22px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

LA L\u00cdNEA DE \u00c9TICA Y TRANSPARENCIA\u00a0<\/strong><\/h2>\n

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La l\u00ednea de \u00e9tica y transparencia de nuestra empresa es una estrategia para definir mejores pr\u00e1cticas que creen valor y fortalezcan la confianza de nuestros grupos de inter\u00e9s, as\u00ed mismo, es un mecanismo de control para encaminar nuestros negocios bajo criterios de\u00a0<\/span>transparencia, responsabilidad y comportamiento \u00e9tico<\/strong>.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”22px” header_2_text_align=”left” header_2_font_size=”24px” text_orientation=”center” custom_margin=”||0px||false|false” text_font_size_tablet=”22px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Principios que promovemos\u00a0<\/strong><\/h2>\n

[\/et_pb_text][dipl_separator separator_color=”#EB0A1E” _builder_version=”4.24.0″ _module_preset=”default” width=”80px” module_alignment=”left” locked=”off” global_colors_info=”{}”][\/dipl_separator][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”85%” custom_margin=”||30px||false|false” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

    \n
  1. Legalidad<\/li>\n
  2. Transparencia\u00a0<\/li>\n
  3. Integridad<\/li>\n
  4. Honestidad\u00a0<\/li>\n
  5. Verdad y honorabilidad<\/li>\n
  6. Autocontrol y autorregulaci\u00f3n\u00a0<\/li>\n
  7. Respeto<\/li>\n
  8. Responsabilidad social\u00a0<\/li>\n
  9. Objetividad\u00a0<\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”22px” header_2_text_align=”left” header_2_font_size=”24px” text_orientation=”center” custom_margin=”||0px||false|false” text_font_size_tablet=”22px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    P\u00b4racticas que promovemos\u00a0<\/strong><\/h2>\n

    [\/et_pb_text][dipl_separator separator_color=”#EB0A1E” _builder_version=”4.24.0″ _module_preset=”default” width=”80px” module_alignment=”left” locked=”off” global_colors_info=”{}”][\/dipl_separator][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”85%” custom_margin=”||30px||false|false” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

      \n
    1. Actuaciones profesionales y de buena fe<\/li>\n
    2. Comportamientos honestos, \u00e9ticos y leales<\/li>\n
    3. Servicios diferenciadores\u00a0<\/li>\n
    4. Competencia transparente, innovadora y de calidad<\/li>\n
    5. Comunicaci\u00f3n oportuna, concreta y veraz\u00a0\u00a0<\/li>\n
    6. Contrataciones bajo criterios t\u00e9cnicos, legales, econ\u00f3micos y de calidad\u00a0<\/li>\n
    7. Conductas cumplidoras de las leyes y normas de anticorrupci\u00f3n\u00a0<\/li>\n
    8. Cumplimiento de los deberes, responsabilidades y pol\u00edticas de la empresa\u00a0<\/li>\n
    9. Trabajo en equipo entre \u00e1reas y procesos\u00a0<\/li>\n
    10. Reconocimiento al buen trabajo de los dem\u00e1s\u00a0<\/li>\n
    11. Uso adecuado y racional de los activos tangibles e intangibles de la empresa<\/li>\n
    12. Oportunidades de desarrollo profesional dentro de la empresa<\/li>\n
    13. El cuidado del medio ambiente<\/li>\n
    14. Ambientes seguros de trabajo<\/li>\n<\/ol>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”22px” header_2_text_align=”left” header_2_font_size=”24px” text_orientation=”center” custom_margin=”||0px||false|false” text_font_size_tablet=”22px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      \u00bfA qui\u00e9n va dirigida?\u00a0<\/strong><\/h2>\n

      [\/et_pb_text][dipl_separator separator_color=”#EB0A1E” _builder_version=”4.24.0″ _module_preset=”default” width=”80px” module_alignment=”left” locked=”off” global_colors_info=”{}”][\/dipl_separator][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”85%” custom_margin=”||30px||false|false” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

        \n
      1. Colaboradores\u00a0<\/li>\n
      2. Clientes<\/li>\n
      3. Proveedores \u2013 contratistas\u00a0<\/li>\n
      4. Inversionistas\u00a0<\/li>\n
      5. Entidades de vigilancia y control\u00a0<\/li>\n
      6. Comunidad en general<\/li>\n<\/ol>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”22px” header_2_text_align=”left” header_2_font_size=”24px” text_orientation=”center” custom_margin=”||0px||false|false” text_font_size_tablet=”22px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        \u00bfQu\u00e9 situaciones debemos reportar?\u00a0<\/strong><\/h2>\n

        [\/et_pb_text][dipl_separator separator_color=”#EB0A1E” _builder_version=”4.24.0″ _module_preset=”default” width=”80px” module_alignment=”left” locked=”off” global_colors_info=”{}”][\/dipl_separator][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”85%” custom_margin=”||30px||false|false” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

          \n
        1. Uso indebido de recursos<\/li>\n
        2. Corrupci\u00f3n, defraudaci\u00f3n o hurto<\/li>\n
        3. Situaciones de conflicto de inter\u00e9s<\/li>\n
        4. Pr\u00e1cticas en contra de los intereses de la empresa<\/li>\n
        5. Abuso de la condici\u00f3n de su cargo para beneficio propio\u00a0<\/li>\n
        6. Uso indebido de informaci\u00f3n confidencial\u00a0<\/li>\n
        7. Aceptaci\u00f3n de regalos o dadivas para beneficio particular\u00a0<\/li>\n
        8. Conflictos de intereses<\/li>\n
        9. Soborno y extorsi\u00f3n<\/li>\n
        10. Lavado de activos y financiaci\u00f3n del terrorismo<\/li>\n
        11. Cualquier otra situaci\u00f3n que consideres pertinente<\/li>\n<\/ol>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”22px” header_2_text_align=”left” header_2_font_size=”24px” text_orientation=”center” custom_margin=”||0px||false|false” text_font_size_tablet=”22px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

          Conoce nuestros canales<\/strong><\/h2>\n

          [\/et_pb_text][dipl_separator separator_color=”#EB0A1E” _builder_version=”4.24.0″ _module_preset=”default” width=”80px” module_alignment=”left” locked=”off” global_colors_info=”{}”][\/dipl_separator][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” width=”85%” custom_margin=”||30px||false|false” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” link_text_color=”#EB0A1E” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

            \n
          1. lineaetica@yokomotor.com.co<\/a><\/li>\n
          2. Realiza aqu\u00ed tu reporte virtual<\/a><\/strong><\/li>\n<\/ol>\n

            [\/et_pb_text][dsm_button button_one_text=”Descargar PTEE” button_one_url=”\/wp-content\/uploads\/sites\/2\/2025\/04\/manual-programa-de-transparencia-y-etica-empresarial-ptee.pdf” button_one_url_new_window=”on” button_two_text=”Descargar Manual Sagrilaf” button_two_url=”\/wp-content\/uploads\/sites\/2\/2025\/04\/manual-sagrilaft-yokomotor-v6.pdf” button_two_url_new_window=”on” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_button_one=”on” button_one_text_size=”16px” button_one_text_color=”#FFFFFF” button_one_bg_color=”#EB0A1E” button_one_border_color=”#EB0A1E” button_one_border_radius=”99px” button_one_font=”|600|||||||” custom_button_two=”on” button_two_text_size=”16px” button_two_text_color=”#FFFFFF” button_two_bg_color=”#EB0A1E” button_two_border_color=”#EB0A1E” button_two_border_radius=”99px” button_two_font=”|600|||||||” button_two_custom_margin_tablet=”” button_two_custom_margin_phone=”|||0px|false|false” button_two_custom_margin_last_edited=”on|phone” custom_margin=”||20px||false|false” global_colors_info=”{}”][\/dsm_button][dsm_button button_one_text=”Canal de denuncias por corrupci\u00f3n” button_one_url=”https:\/\/portal.paco.gov.co\/index.php?pagina=denuncie” button_one_url_new_window=”on” button_two_text=”Canal de denuncias por soborno” button_two_url=”https:\/\/www.supersociedades.gov.co\/web\/asuntos-economicos-societarios\/denuncias-soborno-transnacional” button_two_url_new_window=”on” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_button_one=”on” button_one_text_size=”16px” button_one_text_color=”#FFFFFF” button_one_bg_color=”#EB0A1E” button_one_border_color=”#EB0A1E” button_one_border_radius=”99px” button_one_font=”|600|||||||” custom_button_two=”on” button_two_text_size=”16px” button_two_text_color=”#FFFFFF” button_two_bg_color=”#EB0A1E” button_two_border_color=”#EB0A1E” button_two_border_radius=”99px” button_two_font=”|600|||||||” button_two_custom_margin_tablet=”” button_two_custom_margin_phone=”|||0px|false|false” button_two_custom_margin_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/dsm_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

            \n Toyota<\/span><\/a><\/span><\/div>\nL\u00ednea \u00c9ticaConoce los valores por los que nos regimos
            \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
            \n\t\t\t\t\t
            \n\t\t\t\tM\u00e1s informaci\u00f3n<\/span><\/a>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>LA L\u00cdNEA DE \u00c9TICA Y TRANSPARENCIA\u00a0
            \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
            \n\t\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t
            <\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
            <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>La l\u00ednea de \u00e9tica […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-310285","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nL\u00ednea \u00c9tica - Carros Toyota - Yokomotor<\/title>\n<meta name=\"description\" content=\"Mereces la mejor en tu atenci\u00f3n. Conoce nuestra l\u00ednea de normas y conducta para una experiencia digna en nuestro concesionario Toyota en Bogot\u00e1 y Medell\u00edn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yokomotor.com.co\/toyota\/linea-etica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00ednea \u00c9tica\" \/>\n<meta property=\"og:description\" content=\"Mereces la mejor en tu atenci\u00f3n. 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